Creating Binge-Worthy Content to Create Coaching Clients
LinkedIn, Twitter, & Tiktok platforms are booming with organic reach right now.
Organic reach means these platforms promote your content to new audiences organically / automatically.
However, there’s a catch.
These platforms usually support short-form content so much more than long-form content (except LinkedIn articles).
When you create an online web of high-quality content, interlinking with each other, your prospects get to binge-consume your content.
The more hours they spend with your content, the more they consume your idealogy, your energy, and your vibes.
It’s like a prospect can get sold through your content before you try selling them something on a call.
Most coaches would complicate the whole process.
Let’s make it simple for you.
Pick a platform.
If you want to start writing, substack would be the best place to get started.
You can write weekly blog posts + use them as your newsletters.
Easy to set up + free of cost.
When you’ve saved a little money, invest in getting a simple WordPress website and write your blogs there. It’d cost you $100-$150 one time, and then $100/year on average. Check Fiverr to hire a website designer.
If you want to start with videos, go for YouTube and Instagram platforms.
Set a frequency.
Once a week is an awesome frequency for your long-form content.
You can always increase the frequency when you become regular.
If you have lots and lots of time available, try 2/week. Like, why not?
Remove your friction points.
Your overthinking creates friction, and so does your fear of judgment/rejection.
Don’t let perfectionism or procrastination stop you either.
Learn to let them go and make the content easy to produce.
The Universe wants to send some messages to the world through you — stop resisting.
You can start this week
Create 1 long-form content every week.
After 2 months, you’ll have 8 content pieces ready to be interlinked and binge-consumed.
If you wish to learn more about social media and content, you can check out my masterclass “Social Media with Fun & Ease” —
Leave a Reply